Why video content is a must

If you’re not using video to grow your newsletter, you’re leaving subscribers, engagement, and money on the table. Period.

Most finance creators rely too much on text-based content—tweets, blog posts, newsletters—while completely ignoring the power of video. But the truth is, video builds trust faster and converts viewers into subscribers better than any other format.

Here’s why you should start incorporating video ASAP!

1. Video Content Builds Trust & Authority Faster

People trust faces and voices more than just words on a screen. That’s why video is the ultimate credibility hack.

• A well-written post can be scanned and ignored, but a strong video grabs attention and holds it.

• Seeing you talk about market trends, stock picks, or economic insights makes people trust your expertise.

• The more someone watches you, the more likely they are to subscribe to your newsletter.

Example? Look at top finance YouTubers. They dominate their niche because people see them, hear them, and trust them. And guess what? Many of them have huge newsletters on the side.

2. YouTube: The Best Newsletter Growth Engine

YouTube is SEO on steroids. A well-ranked finance video can bring in views for years—unlike social media posts that die in a day.

Here’s why YouTube is a no-brainer for newsletter growth: Long-form content builds deep engagement → More trust = more signups YouTube Shorts give explosive reach → One viral clip can bring in thousands of views You can funnel traffic to your newsletter → Put your sign-up link in descriptions, pinned comments, and video CTAs

3. The Secret Weapon: Repurposing Video into Short-Form Clips

You don’t even need to create new content from scratch. Just take a long video and slice it up into multiple shorts.

A 10-minute market update can turn into: 3 YouTube Shorts 5 Twitter/X video posts 5 LinkedIn posts 5 Instagram Reels & TikToks

That’s 18+ pieces of content from ONE video. More content = more reach = more newsletter subscribers.

4. Twitter & LinkedIn Videos: The Hidden Goldmine

Most investors live on Twitter and LinkedIn. That’s where they discuss market trends, stocks, and economic news.

And guess what? Video posts on these platforms get prioritized in the feed. That means: More reach than text-based posts More engagement → which boosts visibility More opportunities to plug your newsletter

Even a simple 60-second market recap video can pull in new subscribers every single day.

5. Video is Easier Than You Think

You don’t need fancy production. You don’t even need to show your face. Here’s how easy it is to start:

• Record a simple Zoom call → Talk about the markets, your newsletter insights, or a trending finance topic

• Use a screen recording tool (like Loom or OBS) → Share your insights while showing charts, tweets, or stock movements

• AI tools can handle editing → Descript and Canva make it stupid simple to create engaging video clips

The biggest mistake? Waiting until it’s perfect. Start now, refine later.

Final Thoughts: Video is a Growth Hack You Can’t Ignore

Video builds trust & authority faster than anything else Video drives engagement and boosts your reach Video can be repurposed into multiple pieces of content Video funnels people into your newsletter—where the real value is

Still not convinced? Look at the top finance influencers and newsletter creators. They’re all using video. And they’re winning.

So the question isn’t “Should I start using video?”It’s “How fast can I start using video?”